Nov 23, 2012

Arsenal agree new £150 million deal with Emirates

Arsenal today announced that they have agreed a new five-year deal with international airline, Emirates, worth £150 million. The contract which is worth £30 million a year, will include shirt sponsorship until the end of the 2018/2019 season, as well as stadium naming rights until 2019.

The deal, has been acknowledged as the second biggest shirt sponsorship deal ever, coming behind the seven-year agreement Manchester United have with Chevrolet, that is worth £51 million a year.

“This is an exciting day for Arsenal Football Club and all our supporters,” chief executive Ivan Gazidis said. “This agreement is a testimony to Arsenal’s approach and to the capabilities we have developed in recent years as well as the strength of our partnership with Emirates.

“The original deal with Emirates was a key facilitator of our move from Highbury and this next phase of our relationship will be just as critical to keep us at the top of the game in England and Europe.

“Emirates is the perfect partner for Arsenal and we are delighted to have agreed a new partnership. Emirates is a world-class brand and by flying to more than 120 destinations across six continents has a truly global reach.

“This reach will play an important role in our own ambitions to further extend the depth of our following around the world. The fact this partnership will continue for many years to come underlines how much both organisations value and benefit from the relationship.”

The initial deal signed in 2004, was worth £100 million and gave the airline naming rights to the stadium until 2021 and shirt sponsorship for eight years, starting from the 2006/2007 season.