Even as online platforms tightened rules for political ads, digital spending set new records in the 2018 US midterm elections and appears poised for further growth in 2020. Digital media campaign spending rose 2,400 percent from the 2014 midterms to $1.8 billion, roughly 20 percent of the total $8.9 billion in ad spending, according to preliminary estimates from the research firm Borrell Associates. Online spending, much of it on social networks like Facebook, has been a significant factor in campaigns for a decade, but tighter rules imposed by digital giants in the wake of the 2016 election could have curbed some of that growth.
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