Amid reports of relatively sparse crowds in many retail outlets on Black Friday, the venerated kickoff to the holiday shopping season still remains the king for U.S. retail profits, thanks to a strong performance in online sales. Black Friday saw a 13 percent increase in sales from last year, suggesting that it will remain the top digital shopping day of the holiday season, according to a report by Sales Force. Black Friday saw the highest conversion rate (4.9 percent) of the entire year.
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