He once launched a nationwide modelling contest to find an ambassador to front his clothing line.
But this season rapper Sean 'Diddy' Combs looked closer to home,
choosing his 14-year-old son Christian as the face of the Sean John Boys spring
/ summer collection.
The teenager follows in
the footsteps of musicians such as Nelly,
Busta Rhymes, and Ralph Lauren model Tyson Beckford who have all represented
the brand in the past.
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